A HISTORY OF EXCELLENCE
Morris & Fellows, formed in 1982, has likely worked with more village-scale mixed-use and downtown retail properties than any other firm in the nation. The firm has applied its creative strategies to such notable projects as the rejuvenation of John D. Rockefeller's Colonial Williamsburg; Georgetown Park, a French fur trader warehouse that became a luxury shopping center in Washington, DC; Sundance Square, converting the famous Hell's Half Acre of cowboy days into a thriving downtown for Fort Worth; Pier 39 on Fisherman's Wharf in San Francisco; downtown Rosemary Beach on Florida's Emerald Coast; Luckie Marietta, a three-block dining, retail, and entertainment district in downtown Atlanta; and The Summit, the Southeast's leading lifestyle center.
The firm's long-held point of view comes fully into view through its work on town centers and downtown revitalization. Woodstock Downtown and Alpharetta City Center are defining examples of that approach, where retail, public space, history, and civic energy work together to create places with lasting value. Woodstock Downtown garnered international awards and attention as an unprecedented financial success and the driver of significant economic development and real estate redevelopment in its downtown environs. And Alpharetta City Center, ULI and ARC's Development of Excellence, is recognized as the Atlanta region's most successful downtown redevelopment.
Now Morris & Fellows is expanding its platform with the return of Kristen Morris, whose experience continues the firm's reach across mixed-use development and placemaking. Before rejoining Morris & Fellows, Kristen built a significant chapter of her career as Jamestown’s Chief Retail Strategist. Her work spanned some of the Southeast's most influential mixed-use destinations, including Ponce City Market, Westside Provisions District, Metropolis, One West Victory, Encore, and Warehouse Row. She led Place and Development Advisory for Google's large-scale mixed-use Silicon Valley campus projects.