PONCE CITY MARKET

Originally built in 1926 as a regional distribution center, Ponce City Market was redeveloped by Jamestown into a 2.1 million-square-foot mixed-use campus that opened in phases between 2013 and 2015. The project brought retail, restaurants, office space, housing, and public life back into one of the city’s most visible historic structures.

What made the redevelopment significant was not only its scale, but the way it balanced preservation with a new urban intensity. The building’s historic character remained central to the experience, while the project’s relationship to the BeltLine and surrounding neighborhoods helped reposition it as a civic and economic anchor for the east side of Atlanta.

Kristen Morris was part of the Jamestown team that shaped the retail experience at Ponce City Market, leading leasing, merchandising strategy, and broader placemaking efforts during the development’s formative years.